![]() The song currently has more than 5 million streams on Spotify. Apparat’s 2011 song “Goodbye” had already been selected upon release to feature in a climactic season finale of Breaking Bad, and last year was again chosen to feature in the opening credits for hit German Netflix series Dark. The wealth of original programming on streaming services like Netflix has led to more sync deals, that have lead to more song for the artists behind them. Other recent syncs include Robot Koch’s “Heart as a River” in an ad last year for the Sony Bravia TV in January, the early 90s rave classic “Far Out” by Sonz of a Loop Da Loop received an unexpected revival in a Suzuki ad while Diplo’s “Revolution” was even used by Bernie Sanders’ campaign for the Democratic presidential nomination. LA producer Sam F’s track “Limitless” was synced in a Samsung Galaxy S8 advertisement last year, which proved instrumental in opening career doors for him. “It’s stories like this,” he says, “that really highlight how powerful a tool synchronisation can be in the way people discover - or perhaps rediscover - music, and the undeniable influence this can have on the overall success of an artist.” In 2016, history repeated itself: another track from the same album popped up in a Honda commercial, prompting a US re-release that sold over a million copies, reached the top of the Billboard dance chart and was among the most Shazam-ed songs of the year.ĭamian Trotter, managing director of Sony/ATV Music Publishing Australia, secured the placement. For example, in 2008, Australian duo Empire of the Sun’s “We Are The People” appeared in a Vodafone Deutschland ad – the song went on to top the German charts. Sync means your music can pay dividends even years down the line. Popular culture is awash with powerful syncs, and landing the right one can deliver significant opportunities, exposure and straight-up revenue to the artist. It is the track that currently exists in the public domain, licensed to feature in the latest movie, game, or TV show. Music synchronization is the moody track underpinning the opening scenes of the latest Netflix hit the catchy pop chorus in that new car advert the rumbling hip-hop song backing up the action in this year’s video game smash. Music and visuals are working together more than ever before, with an industry of publishers, agencies and music supervisors working to fuse them together in impactful ways. It offers another way to be paid for your music, and for listeners it’s become a source of music discovery, rivaling traditional mediums like radio. These days, licensing your music to a product advertisement is viewed as a golden career opportunity. All you need to know to maximize your chances for sync success.
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